Sky has put 900 UK roles at risk as it reshapes its business to compete with US streaming services, with around 600 expected to be cut and 300 redeployed. The latest round affects technology, product, and corporate teams and follows launches of Sky Glass and Sky Glass Air.
Since early 2023, Sky has cut nearly 3,500 roles as it shifts away from traditional satellite pay-TV toward internet-based services like Sky Glass and Sky Stream, which now account for over 90% of new subscriptions. The cuts bring staff levels back to roughly 23,000, similar to when Comcast acquired the company in 2018.
Sky said it is investing in digital-first services, content, and next-generation products to strengthen its offerings. Earlier this year, it reduced customer service and installation roles as viewers moved to plug-and-play streaming. A deal with Warner Bros Discovery will also make HBO Max available via Sky, ending the broadcaster’s exclusive rights to certain programming.
