President raises concerns over streaming dominance
US President Donald Trump warns that Netflix’s planned $72 billion acquisition of Warner Brothers Discovery could create serious challenges. He tells an audience in Washington that Netflix already controls a large portion of the streaming market. He cautions that combining the two companies might intensify competition issues. On Friday, both firms announce an agreement to bring major Warner franchises, including Harry Potter and Game of Thrones, to Netflix. The deal still requires approval from regulators. Requests for comment to the companies and the White House remain unanswered.
Netflix seeks to secure global leadership
Netflix grows from a DVD-by-mail service in 1997 into the world’s largest subscription streaming platform. The planned takeover is one of the biggest industry moves in recent years. It would strengthen Netflix’s dominant market position. Under the agreement, franchises such as Looney Tunes, The Matrix, and The Lord of the Rings would move to Netflix. The deal is expected to close after Warner Bros completes a planned business split in the second half of 2026.
Regulators assess potential antitrust issues
The US Justice Department’s competition division may argue the merger violates antitrust law if the combined company gains excessive market control. Trump says at the Kennedy Center that Netflix already holds a significant market share, which would rise further if the deal proceeds. He adds that he will personally take part in the approval process.
Trump praises Netflix co-chief Sarandos
Trump notes that Netflix co-CEO Ted Sarandos recently visited the Oval Office and praises his leadership. He calls Sarandos a respected figure who has achieved major success in modern film. Sarandos acknowledges that the deal may have surprised investors but sees it as a long-term strategic opportunity for Netflix.
Experts point to structural differences
Media executive Blair Westlake says in a radio interview that the main antitrust concern comes from combining Netflix with HBO’s streaming business. He notes that Netflix produces less content than Warner’s studios and owns a smaller library. Westlake expects regulators to approve the deal but anticipates concessions.
White House could influence the merger outcome
Bill Kovacic, former chair of the Federal Trade Commission, says Trump’s comments indicate the White House may guide negotiations on the deal. He warns this could bring an unprecedented level of presidential involvement to a process previously focused on technical review.
Netflix outbids major rivals
Netflix beats competitors including Comcast and Paramount Skydance to secure the Warner Bros agreement. Paramount Skydance previously tried to buy the full company, including its cable networks. Warner Bros rejects that offer, opening itself to other bidders. David Ellison of Paramount Skydance receives support from his father, Larry Ellison, a close ally of Trump.
Writers’ unions demand the merger be blocked
The Writers Guild of America’s East and West branches call on regulators to stop the deal. They argue that the world’s largest streaming platform absorbing a major competitor undermines antitrust law. They warn the merger would cut jobs, lower wages, worsen conditions, raise prices for viewers, and reduce content variety and volume.
