Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by Gen Z users and search visibility.
The platform now reaches three in five UK internet users, up from one third in 2023, according to Ofcom.
Growth is strongest among 18 to 24 year olds, with more than three quarters visiting regularly.
The UK is now Reddit’s second largest market after the United States.
Google’s algorithm changes favouring forum content significantly increased Reddit’s prominence.
Deals with Google and OpenAI further boosted traffic through AI-generated search summaries.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sport.
Women now make up more than half of Reddit’s UK user base.
Sports and parenting subreddits have seen rapid growth, especially around football and family life.
Reddit Overtakes TikTok in the UK as Gen Z Fuels Search-Driven Growth
Andrew Rogers
Andrew Rogers is a freelance journalist based in the USA, with over 10 years of experience covering Politics, World Affairs, Business, Health, Technology, Finance, Lifestyle, and Culture. He earned his degree in Journalism from the University of Florida. Throughout his career, he has contributed to outlets such as The New York Times, CNN, and Reuters. Known for his clear reporting and in-depth analysis, Andrew delivers accurate and timely news that keeps readers informed on both national and international developments.