A study published in Social Science and Medicine warns that influencers linked to the online “manosphere” are convincing healthy young men they have low testosterone, despite routine testing being medically unnecessary for most. Researchers analysed high-reach posts on TikTok and Instagram, finding that normal variations in mood, energy or libido were often portrayed as illness, creating demand for tests, supplements and hormone treatments. Experts say this promotes a narrow “alpha male” ideal, carries health risks if acted on without medical advice, and is frequently driven by undisclosed financial interests.
Study warns ‘manosphere’ influencers are medicalising masculinity with testosterone tests
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